Main Image of Onboarding in app
Main Image of Onboarding in app

Field Worker Experience

Simplifying how utility crews prepare for, navigate, and execute work in the field.

Field work at FirstEnergy spans far more than completing a job in the field. Crews operate within a coordinated system of dispatch, damage assessment, safety response, materials, routing, repair, and reporting. My work focused on simplifying that complexity into a clearer mobile experience for the people doing the work.

FirstEnergy serves over 6 Million customers in the Midwest and Mid-Atlantic regions

FirstEnergy serves over 6 Million customers in the Midwest and Mid-Atlantic regions

ROLE

Lead UX Designer

TIMELINE

4

Months

TEAM

Design, Field SMEs

USERBASE

6M

customers

ROLE

Lead UX Designer

TIMELINE

4

Months

TEAM

Design, Field SMEs

USERBASE

6M

customers

The Context

The Context

FirstEnergy field workers relied on fragmented tools and workflows to complete jobs across service territories. Our team explored how a more unified experience could reduce friction between receiving work, preparing for jobs, navigating to sites, and completing tasks in the field.

Phases of Work

Understanding Field Crews

Understanding Field Crews

Objective:

  • Understand how field crews actually planned, prepared for, and executed work in order to define the future product.

Toolkit

Gen Research

Qualitative Interviews

Toolkit

Gen Research

Qualitative Interviews

# OF USERS

8 Field Crew members

Across 3 user archetypes

# OF USERS

8 Field Crew members

Across 3 user archetypes

"Being able to continuously understand the scope-to-lesion relationship gives me confidence before and during sampling."

Lineman (2 years work xp) | FirstEnergy

"I'd like to spend less time in meetings, safety/cyber training, and admin work."

Line Leader (17 years work xp)| FirstEnergy

Observations

  • Different field roles had very different workflows

  • Work frequently moved between digital systems and physical environments

  • Existing processes contained both official workflows and informal workarounds

  • Improving one step could create downstream problems elsewhere

Decisions:

  • Mapped workflows around the work itself rather than the existing software

  • Looked for repeated pain points across roles rather than isolated interface complaints

  • Used those patterns to identify product opportunities for the future-state experience

Shaping the Product Vision

Shaping the Product Vision

Obecjtive:

  • Create a shared picture of what a future field-worker experience could become based on research.

Obecjtive:

  • Create a shared picture of what a future field-worker experience could become based on research.

Challenges & Constraints:

  • Many opportunities emerged from research

  • Different business groups naturally prioritized different problems

  • The product could not realistically solve everything in its first release

Decisions:

  • Organized opportunities around the worker journey

  • Used visual workflows and concepts to make future capabilities tangible

  • Connected individual features back to larger operational problems

Alternative explorations:

…

Design opportunity:

…

Solution

Solution

Prioritize the MVP

Prioritize the MVP

Objective:

  • Align stakeholders around which capabilities should define the first version of the product.

Description

Challenges & Constraints:

  • Research surfaced more valuable opportunities than could realistically be built

  • Features varied widely in user value, operational value, effort, and dependency

  • Stakeholders needed to move from individual preferences to a shared product direction

Decisions:

  • Led an in-person feature-prioritization workshop

  • Made candidate capabilities visible and comparable

  • Facilitated discussion around user value, business value, feasibility, and dependencies

  • Used the workshop to separate MVP needs from longer-term opportunities

  • Turned stakeholder discussion into a clearer product roadmap

Product Themes

Product Themes

Daily Work Queue

Help workers understand what they need to accomplish and what requires attention before leaving the service center.

Job Detail

Bring work instructions, customer/site information, materials, and relevant context into one place.

Field Navigation

Connect job sequencing with location so workers can understand where work is occurring across their territory.

Exception Handling

Support the reality that field work rarely follows the happy path perfectly.

"Andrew joined our team and had a very direct impact. His background and knowledge were extremely instrumental in getting our project off the ground."

Christopher Pettit, SME, Staff Technical Specialist | FirstEnergy

Organizational Outcomes

Organizational Outcomes

  • Established a shared future-state vision for the field-worker experience

  • Converted frontline research into prioritized product opportunities

  • Aligned stakeholders around an MVP direction

  • Created workflows and concepts the product team could use to move into delivery