Recruitter: dashboard redesign
Helping logistics teams track 48,000+ parcels, 200 employees, and real-time operations — all from one screen.
Takeaways
Friction is emotional, not just functional
Users weren't dropping off because checkout was hard. They abandoned because it felt long before they even started.
Remove the force, increase the choice
Moving account creation post-purchase didn't just reduce abandonment — it actually increased sign-ups from 11% to 18%.
Visibility is a trust mechanism
A persistent order summary was the highest-ROI single component — one element contributed to nearly half the mobile conversion lift.